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Facebook has shown a completely new side of itself, with the advertising numbers in a massive rise and with new features such as video advertisements being rolled out on a near weekly pace.

Why would you want to advertise on a platform that nearly everyone else is doing the same?

Do you think this would be a waste of money, since everyone else is doing it too?

So with that being said, I don’t think it is a waste of money and not everyone is doing it and doing it right?

With over 1.4 billion users and more than 900 million visits daily, there’s plenty of people to advertise to. And besides, I can guarantee that not all of your competitors understand the importance of good advertising, or that they think it’s too expensive.

I’ll show you how you can do some simple Facebook advertising for just $5 per day, without having to fear your wallet will be drained or that you won’t get anything good out of it.  I know you don’t know me, but if you trust me on this one, you will want to give it a try.

And to help you to be successful with your marketing efforts you should be using Click Funnels…….

Get a 14 day FREE trial here <====

 

When You Should Use Facebook Advertising

 

Facebook-Power-Of-Advertising-Large

 

What Will You Need To Start

The best place to start is with a Fan Page (Business page).  This is where you will be able to create a Facebook ad.  You cannot do this on your personal Facebook page.  So now that we are hitting the ground running, you need to create your Facebook Business Page.

Then you need to click “create a page” like in the image below…..

 

Create_a_page_-_business-1024x597

First Facebook asks you to choose who or what you’re creating the page for, and this is what you will see.

Page_type_selection

After that, you’ll need to enter in a few details, such as page name, category and so forth. Being a business or a website owner yourself, I’m sure you know all of these details about the company you’re creating the page for, so I’m not going to hold your hand and teach you to spell your website’s address.

So lets say that you are creating a page for a dog walking service….

Dog-A-Walk

Next you’ll need to complete a simple four step process, which I won’t go too far into due to this being an article about advertising on Facebook, but here’s an image for you to make sure you’re in the right place.

And make sure to define your audience well, because Facebook will help you by suggesting good groups and keywords to target later on as it knows your audience.

In-depth_info_about_business

After completing the four step process, congratulations! You are now an owner of a brand new Facebook page!

It’s not much yet, but fill in all the details, polish it out and give it a beautiful cover picture and you’re on your way to success.

Make sure you take care in your details when it comes to creating your cover photo.  Make sure their is an image of you in it and it represents what your business is all about…..

The following is 7 steps that will walk you through setting up your Facebook Ad For Under $5 A Day!

Let’s Get Started – Step 1

Facebook offers you multiple ways to promote your brand, from promoting your Call to Action all the way to promoting an individual post.

Here’s what it looks like when you click on the small blue button that says “Promote” in white letters.

Different_types_of_promotion

You need to choose the type of promotion based on what you wish to achieve. For example, if you’re looking to acquire new customers for your dog walking service by having them come by your doggy center, choose the ‘Promote Your Local Business’ option.

Or if you’re trying to amass boat loads of fresh visitors to your website, you might wish to select the obvious ‘Promote Your Website’ option. This step is as simple as it looks and sounds like, just choose the type of promotion you think fits your purposes best, and go for it.

Now being marketers who should be using ClickFunnels, generally your ultimate goal is to attract a mass amount of leads to your website and have them fill in your form (name, email, phone number etc.)

I am not going to go too deep into the technicalities of goals when Facebook Advertising, but you should be directing traffic to a landing page, “Promote Your Call To Action” generally does quite well.

As you master Facebook Ads, you’ll be able to go even deeper into using Power Editor and more.

Get Ready to Write Your Copy – Step 2

Next step is to write some compelling advertising copy for your new Facebook Ad.

AdEspresso recently analysed 37,259 Facebook Ads and found and shared:

It seems Facebook advertisers have taken this to heart. The median length for a headline is just 5 words long. This means that their ad is immediately clear and to the point each time.

FB stats

By keeping to this approximate length, you’ll be able to get your point across to your audience clearly and successfully without any distractions.

Make It Stand Out – Step 3

Make your ad catch the attention of your audience by uploading a nice and relevant image. Remember, only 20% of the image is allowed to contain text when advertising on Facebook.

A really great software to use for creating your image for your new Ad is Canva.com. 

It is free and no need to try and resize your image.  Just click on the image that says Facebook Ads and they size it exactly for what you need for you Ad.  I have been using it for years.  No need to use the upgrade.  Just use the free one. 

Yes I know it can be super frustrating but you also need to remind yourself the platform you’re choosing to advertise on. You want creative which is native to the surroundings so it doesn’t just stand out like another flashing banner ad.

There is an example below from HubSpot that they say is a great example of an Ad that works beautifully: 

““A beautiful and relevant ad is great, but without a call-to-action (CTA), your viewer might not know what to do next. “

One of their examples used was from NatureBox:

naturebox-1

A Facebook advertisement like NatureBox’s above is clean, visual, relevant and most of all has a clear call to action to the target audience.

It’s All In The Location, Location, Location – Step 4

Do you really want to be spending your hard earned advertising dollars on people clicking on your advertisement in a completely different country than where your target audience lives.  I don’t think so…..

So thus is why you‘ll be giving Facebook the specific location or locations you want your ad to be shown with an array of other targeting options.

This targeting option specifically allows you to promote certain posts or pages to an audience in one country, and certain posts and pages to an audience in another country.  Thus giving you the option of a specific audience in a specific location…

So with Facebook’s targeting options you can get very specific with your location targeting.

FB targeting audience

With these newest updates, you can now drop a pin in a certain location to make it easier to connect with your audience in your own neighborhood.  (this is especially great for a brick and mortar business).

Using The Targeted Audience – Step 5

And this is where you can make or break the whole advertising campaign, mastering the interest selection.

This is where it comes in handy to properly narrow down your page’s audience for Facebook before, because the system can recommend you some really solid groups and interests to target here.

target audience image

You should try to enter at least three different interests in this selection to attain a good reach for your campaign. If you choose too few of people to see the ad then you might just miss out on the whole results side of advertising.

Before you ask “What’s the ideal target audience size?” Facebook advises you that.

“Ad sets perform better when they’re targeted to at least a few thousand people. Consider removing some of your targeting options if your audience is too small.”

Setting Your Budget And Running Your Ad – Step 6

This is the moment you have been waiting for.  Well the wait is over…..

Select the amount of money you wish to spend each day on your promotion campaign, and select the duration of the run.

Personally I’ve used many different campaign durations.  I would recommend running the ad continuously and keeping an eye on its results on a day-to-day basis after the first 5 days.  I would wait until you have at least 1,000 impressions.

You need some initial data to be able to get an idea of its performance before tweaking the ad.

 

FB how much do you spend image

Check Out Your Results – Step 7

You are ready to publish your ad! If you like the preview of your newly crafted Facebook Ad, then you are ready to hit the ‘Promote’ button at the lower right corner and enjoy the results!

 

So Now What?

Welcome to the world of Facebook advertising, you’re now part of those smart business people and entrepreneurs who understand the value of good old fashioned advertising techniques combined with the modern wonders of technology!

If you have any questions or are interested in taking your Facebook ads to the next level, then you need to get Clickfunnels.  There is everything you need in one place and so easy even a newbie can create their own funnels…..

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